The Teamwork dot
Affectionately known as Dot.
Dot meet world. World meet Dot. Dot plays a crucial role in our identity. It represents that spark of ingenuity, the idea, the team, the business. It’s a chance to introduce that bit of rogue and playfulness so ingrained in the spirit of Teamworkers the world over.
20px high for digital applications.
3mm high for print applications.
There must always be sufficient space surrounding the logo to avoid competition from other visual elements and to maintain its visual impact.
The area of isolation represents the minimum clear space that must be provided at all times. This area is determined by the height of the letter forms in the Teamwork logo and is proportional, regardless of logo size.
Our symbol should be used in place of the full logo, where the logo visibility could be compromised.
Our symbol should be used in isolation and never with the primary logo.
Primary logo with the “Working together. Beautifully.” Tagline
Our tagline is an important part of our brand and just like our logo, it has to be treated with consideration and consistency.
The primary logo location is in the center. For logo on application, please center to the logo letterforms only, ignoring the pink dot.
Similar to our logo treatment guidelines, on white our primary messaging retains a multi coloured version, whereas on a secondary colour or background image, we treat the text in white.
Two line execution
Depending on the constraints, we may have less horizontal width available so this is the preferred two line treatment. It shouldn’t go to three lines. This can be left aligned also but centred is the preferred alignment.
Teamwork isn’t Teamwork without Dot — it must always accompany our mark.
Our default logo is slate grey with a pink dot. This should only ever appear on a white background.
The inverse logo is white with a pink dot. This should only ever appear on a slate background.
Where the background is a color that is not slate grey or white, please use either an all white, all slate or all black logo. The pink dot should never appear on a background that’s not white or slate grey.
Don’t add effects to the logo, for example. shadows, gradients or characters.
Don’t stretch or compress the logo.
Don’t fill the logo or elements of the logo.
Don’t change the logo lockup.
Don’t use the logo on busy backgrounds.
Don’t use the logo in a sentence.
Don’t use the Teamwork dot (Dot) as a full stop in a sentence.
Our logo is a precious part of our identity so please consider where and when you use it:
Avoid doormats, rugs or anywhere people can walk on the logo — we hate to see it get dirty.
Avoid placing our logo on items like paper cups or napkins — our logo is not disposable.
Avoid placing our logo on food, no matter how good those cupcakes look — we don’t want it to be sliced, bitten, broken up or digested.
Using our color palette and treatment, we have a clear and recognizable visual language to help distinguish the products within our suite.
Download Teamwork Desk logo pack in SVG, EPS and PNG
Download Teamwork Chat logo pack in SVG, EPS and PNG
Download Teamwork Spaces logo pack in SVG, EPS and PNG
Download Teamwork CRM logo pack in SVG, EPS and PNG
Product logos should only be used when you’re speaking specifically about one of our products — they shouldn’t be used when you’re speaking about or using a logo to represent the company.
In our logo, we use lower case ‘t’ and capitalize the first letter of the product name.
The minimum size requirement for the product logo lock up is 47 pixels.
Avoid splitting or altering the logo.
Note to all Partners: if you’re using our branding, you should always use the company logo, i.e. the Teamwork logo.
Product icons should be used sparingly and only where there are size restrictions on using the entire product logo e.g. a favicon.
Download our icon logo pack in SVG, EPS and PNG